There is no reason to drive traffic to your site if your site is not converting. Learn how to track your traffic effectively and see what is working and what is not—and what you can do to fix it. Understanding the elements that convert traffic into revenue is the first step to Internet Marketing Success.

In this session pulled from the Web Site WOW series, you will learn how to:

• Encourage viral marketing
• Create a buzz that takes on a life of its own
• Create a community among your visitors
• urn your blog into an effective marketing tool
• Create engaging opt-ins and stay in touch with your visitors
• Sell the benefits not the features.

...presented by Jeniffer Thompson

Jeniffer Thompson is the author of Web Site WOW: Turn Your Web Site Into Your Most Powerful Marketing Tool and the creator of the popular Web Site WOW seminar series. She has taught Web Site WOW at the Publisher’s Marketing Association University, at Small Publishers Association of North America, the Express Yourself Authors Conference in Philadelphia, San Diego Writer’s Conference, Publishers and Writers of San Diego and Learning Annex classes in San Diego, Calif. She is featured in Dan Poynter’s Marketplace newsletter, Penny Sansevieri’s Book Marketing Expert newsletter, and publishes a monthly Monkey C-Monkey Do newsletter. Mrs. Thompson is a co-founder of Monkey C Media, a full service design house offering web and print design services. Monkey C Media is known for their innovative designs and unparalleled website creation and makeover programs. Mrs. Thompson is also a freelance lifestyle writer in the San Diego area; she has worked in the publishing industry for more than 12 years and offers consulting services and Web site analyses.